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How will this tool help?

Scaling a solution can only occur if those who you envisage delivering, funding, or engaging with that solution are excited by it and want to be involved.

The value proposition describes the specific benefits and advantages your scale model offers the stakeholders you aim to engage at scale. This tool will help you to assess how appealing your offering is to the partners and stakeholders who need to be bought in to deliver your scaling model successfully, particularly considering:

  1. Does the model provide value to each stakeholder involved?
  2. Will the stakeholders be able to recognize the value it offers?
  3. How can the model be presented to stakeholders in a way that maximises the chances of them recognizing its value?


To work on the tool worksheet, follow these steps:

  • Make a copy to your own Google Drive folder: Click file > Make a copy > Entire presentation > Select your personal drive folder, OR
  • Download a copy to your desktop: Click file > Download > Microsoft Word (or other file type)

Step 1

Identify relevant stakeholders

Identify all the stakeholders who will be involved in delivering your scaling model. A value proposition typically considers the value that implementing partners need to recognise in the model, but there are plenty of other stakeholders whose opinion matters. Consider:

  • Delivery partners
  • Referral partners
  • Funders
  • Beneficiaries
  • Statutory bodies

Step 2

Assess gains and demands

Your scaling model will likely benefit everyone you want to engage (whether that be social impact results, new skills learned, reputational benefits, etc.) but will also place demands on them (such as time, loss of autonomy, financial costs, etc.).

Complete the table below in the worksheet based on your own model. The examples are meant to be only as prompts and may not apply to you. They are also not intended to be exhaustive. You should consider the gains and demands for each stakeholder identified in Step 1.

Top tip:

If you are unclear on what you are demanding of your partners, you may find completing the Roles and Responsibilities tool helpful. If you are unsure of the benefits partners can expect, the Support Packages tool can be useful.

Step 3

Evaluate the value proposition and revise your model

Having listed the gains and demands for each stakeholder, evaluate whether the offering as a whole will be appealing to them. You may need to play devil’s advocate, or roleplay as a specific partner. 

Discuss how the model might need to be revised in light of your discussions. Remember that there may be more than one way to address a particular issue Eg:


Top Tip

Remember that often whether an offering is perceived as good value or not will depend on the individual involved and the manner in which the offer is presented. When evaluating your value proposition, consider how you might ‘pitch’ it to the relevant stakeholder. What are their values and objectives? What aspects of the offer are going to seem more appealing to them?

Step 4

Test your value proposition

Once you have formed an initial hypothesis on your value proposition, you should test it practically with your proposed stakeholders to ensure they agree with your conclusions.



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