Start by filling in the Problem Definition box in the top left corner. If you haven’t done so yet, use the Problem Definition tool to complete this.

Summarise one of your ideas to address the problem in the top middle box. If you need help brainstorming ideas, check out the Scale Pathways exercise. Try to be brief, keeping your idea to one sentence.

In the top right box, name the priority constituents that you are designing this solution for.

In the dotted box below, write your Intended Impact.

Now it’s time to map out your solution! In the first pink Reach box, think about how you might reach your priority constituents, either directly or through doers. How will people learn about your solution? What channels might be appealing? You can leave the Reach Rate field blank for now.

In the next golden Choose box, think about how people will accept your offer. This might be signing up on a website, coming to an in-person meeting, attending a first session of a programme, or something else. It’s the first step where someone takes an active step to choose your solution. You can leave the Choose Rate field blank for now.

In the next Engage box, think about how someone will interact with your solution. This might be participating in a programme, interacting with a digital tool, or changing a behaviour. You can leave the Engage Rate field blank for now.

In the final Audacious Goal box, think about the impact that will happen at the end. This should be a summary of your Intended Impact. You can leave the Impact Rate field blank for now.

Now it’s time to add the Reach Rate, Choose Rate, Engage Rate, and Impact Rate fields to your Storyboard. Go to the Critical Rates Calculator & Rough Costs Calculator and complete the first tab on Critical Rates. Then input those rates into this Storyboard.

Next, go back to the Critical Rates Calculator & Rough Costs Calculator and complete the second tab on Rough Costs. Input the cost per person at scale in the bottom left box. After thinking through the payer at scale in your calculator (e.g., priority constituents, other stakeholders, government), fill in the bottom middle box. And looking back at your storyboard, think about who is doing the work. Input this Doer at Scale in the bottom right box. You may want to refer to the Doer and Payer at Scale exercise here.

Lastly, remember that this Storyboard is iterative. It will evolve over time as you test your hypotheses and refine your best guess at how to achieve impact at scale. So don’t worry too much if this feels rough or unknown. That’s the point! No one knows how to achieve your Audacious Goal right now, but as we begin to test our hypotheses, the picture will get clearer and clearer. You can always come back to this storyboard and add more steps or refine the basic ones as you learn more.