Clarify the change you want to achieve to address a societal problem at scale
The societal problem you are trying to address is what you and your team wake up in the morning committed to solving. Clearly defining the societal problem will help you:
We aim to “fall in love with the problem and not the solution”. This means being flexible and willing to adapt your solution, and open to any scaling pathways that will help you to address the societal problem at scale. This way, you can ensure you are scaling up something that will truly make a dent in it.
Before you begin, download the tool worksheet. You will need to complete this as you progress through the steps.
Brain dump: write down all the ways your problem manifests.
Think about the root causes, the problem itself, and the consequences of the problem. Think about who experiences this problem and how?
Within page 2 of the worksheet, categorise your thoughts and settle on the parts of the societal problem you want to target.
Identify and refine what specific part(s) of the problem you are aiming to address. Determining this will depend on you and your team’s appetite, resources, and how much you are committed to taking on.
Refine your problem definition and challenge your thinking by keeping the following criteria in mind:
Ask your team, stakeholders, and target users for their input to get different perspectives.
Align with your team on a concise problem definition statement. Ending with a concise statement is helpful for team alignment, motivation, and clarity of purpose.
You are now ready to move onto the ‘Intended Impact’ tool to define the change you want to achieve.
From replication to building a movement - explore different pathways to scaling impact
Identify risky assumptions within your strategy, model or solution and prioritise which you should test first.
Reduce risk and accelerate learning as quickly as possible by testing your riskiest assumptions.
Critically assess the scalability of your solution by ensuring it has impact, value and sustainability baked into it.
A calculator to help you have the greatest potential of creating impact at scale