How will this tool help?
The societal problem you are trying to address is what you and your team wake up in the morning committed to solving. Clearly defining the societal problem will help you:
- Focus your efforts and resources on how to address it at scale
- Understand where you fit in the wider ecosystem of tackling this problem
- Identify which target constituent(s) to focus on
- Develop your scale strategy and model
We aim to “fall in love with the problem and not the solution”. This means being flexible and willing to adapt your solution, and open to any scaling pathways that will help you to address the societal problem at scale. This way, you can ensure you are scaling up something that will truly make a dent in it.