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How will this tool help?

Being clear and ambitious about your intended impact will help you identify what change you want to achieve, your unique contribution to addressing a problem, and how you can achieve impact at scale.

Your intended impact articulates your audacious and measurable goal for impact relative to the societal problem you aim to address at scale.

Watch the video case study below to learn more


To work on the tool worksheet, follow these steps:

  • Make a copy to your own Google Drive folder: Click file > Make a copy > Entire presentation > Select your personal drive folder, OR
  • Download a copy to your desktop: Click file > Download > Microsoft Word (or other file type)

Step 1

Start with your problem definition statement to guide your thinking. Use the following prompt question to draft your intended impact statement:

How will the world be different in 10 years if I succeed in addressing the societal problem? 



Step 2

Now get into the specifics and consider if your intended impact is happening at an individual level, organisational level or societal level (or a combination thereof) and where is the change happening (i.e. what is the geographical scope).

Keep in mind

Identifying these different levels of impact will help you understand where your solution fits in the wider ecosystem and what your unique contribution is to addressing the societal problem, so you can become more deliberate about which parts of your solution you should replicate.

Step 3

Once you’ve identified this, clarify and write short statements about how the individuals, groups, or society will be different as a result of you addressing the societal problem. What are the successful outcomes you hope to see?


Step 4

To deepen your thinking, define what your specific and unique role is in achieving the intended impact and how this relates to other people, organisations, or initiatives. 

Quantifying your intended impact and societal problem is important if you are aiming to address the problem at the scale it exists.

Otherwise, you will not fully understand the true size of the problem and to what extent change needs to happen to address the societal issue meaningfully.

We would suggest that you go deeper with your intended impact, by defining what percentage of the societal problem you address.

Go deeper with your intended impact

Research the number of people impacted by the societal problem and define what percentage of those people you hope to reach. A general rule of thumb is that goals below 1% are not impactful enough and above 45% is usually unrealistic, unless you are focused on systems change.

Step 5

You are now ready to move onto the Design your Core tool to understand what you need to scale in order to meet your intended impact.

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