Clearly define the societal problem you want to address at scale
Clarify the change you want to achieve to address a societal problem at scale
Being clear and ambitious about your intended impact will help you identify what change you want to achieve, your unique contribution to addressing a problem, and how you can achieve impact at scale.
Your intended impact articulates your audacious and measurable goal for impact relative to the societal problem you aim to address at scale.
Watch the video case study below to learn more
Before you begin, download the tool worksheet. You will need to complete this as you progress through the steps.
Start with your problem definition statement to guide your thinking. Use the following prompt question to draft your intended impact statement:
How will the world be different in 10 years if I succeed in addressing the societal problem?
Now get into the specifics and consider if your intended impact is happening at an individual level, organisational level or societal level (or a combination thereof) and where is the change happening (i.e. what is the geographical scope).
Once you’ve identified this, clarify and write short statements about how the individuals, groups, or society will be different as a result of you addressing the societal problem. What are the successful outcomes you hope to see?
To deepen your thinking, define what your specific and unique role is in achieving the intended impact and how this relates to other people, organisations, or initiatives.
Quantifying your intended impact and societal problem is important if you are aiming to address the problem at the scale it exists.
Otherwise, you will not fully understand the true size of the problem and to what extent change needs to happen to address the societal issue meaningfully.
We would suggest that you go deeper with your intended impact, by defining what percentage of the societal problem you address.
You are now ready to move onto the Design your Core tool to understand what you need to scale in order to meet your intended impact.
From replication to building a movement - explore different pathways to scaling impact
Identify risky assumptions within your strategy, model or solution and prioritise which you should test first.
Reduce risk and accelerate learning as quickly as possible by testing your riskiest assumptions.
Critically assess the scalability of your solution by ensuring it has impact, value and sustainability baked into it.
A calculator to help you have the greatest potential of creating impact at scale