When replication beats innovation – DEVEXComments Off on When replication beats innovation – DEVEX
SAN FRANCISCO — While several people had suggested that Dianne Calvi, chief executive officer of Village Enterprise, connect with the International Center for Social Franchising, she found that she could never remember the name.
“That was really a missed opportunity,” she said, noting how the most successful NGOs all have memorable brands that capture what they do: Habitat for Humanity, Save the Children, The Nature Conservancy.
When Calvi took over Village Enterprise, a nonprofit that supports people living in extreme poverty in rural Africa to start businesses and savings groups, it was known as VEF, the Village Enterprise Fund, so she could relate to the branding challenge, she said at a recent rebranding event.
Now, ICSF has unveiled a new name, too.
As of Wednesday, the International Center for Social Franchising will be known as Spring Impact. The organization took Devex behind the scenes of its rebrand. Under the new name, the nonprofit hopes to influence not only individual organizations, but also the social sector as a whole, to consider replication as a pathway to scale.