Increasingly people are recognising that our current economic system and business structures are not delivering a world that is ‘prosperous’ in the way we want to prosper; that the pursuit of more is leaving us all with less. And we are increasingly aware that there is a different path forward: we can build different kinds of societies and economies, which are not about growth and consumption, but rather about quality of life and ecological wellbeing.
Ethical businesses are playing a significant role in redefining what it means to create a better world and exist in harmony with nature. Many of you will have seen that last year, Patagonia founder Yvon Chouinard announced that from now on the company would have only one shareholder: Earth. A few weeks later, Faith in Nature became the first company in the world to officially appoint nature as a Director.
Non-profit organisations that focus on social impact have something to learn from this. Social impact makers are certainly getting better at systems thinking, ie, considering the wider social context in which our individual organisations operate. More and more, we work in partnership to build collective solutions, we look to bridge sectors that have historically worked in isolation, and we are aware of the importance of structural change if we want to achieve impact at scale.