The African Development Bank (AfDB) aims to spur sustainable economic development and social progress in its regional member countries, thus contributing to poverty reduction. AfDB funded a series of workshops, facilitated by the Social Fund for Development in Egypt, in which we participated by introducing social and micro franchising to the Egyptian market.

Through events and workshops, we discussed case studies, illustrated best practices, outlined financing mechanisms and drove awareness about the benefits of social and micro franchising to the country’s key stakeholders in large micro finance institutions (MFIs), corporations and NGOs.