Starting with End Game
It is often tempting for organisations to jump straight into how they are going to Scale. However, it is important to start with why. This allows an organisation to step back and strategically plan what it wants to achieve from scale and the steps it will need to take to prepare.
We always start with exploring why an organisation wants to scale its impact, rather than just growth for the sake of it. Working with each organisations’ staff and board, our consulting teams help the cohort identify their social and business objectives for scale.
Social objectives cover the change that an organisation wants to have at scale. We run strategy workshops and meetings with the senior leadership team and often members of the board, helping them reconnect with their core mission to create impact.
We help the teams reflect on the problem they are trying to address, the role they want to play in the long term and define what success would look like for the organisation. We agree specific, measurable targets around how many lives they want to change, the outcomes they want to see and their target geographic locations.
The business objectives cover how scale will support organisational development. We discuss funding for scale in the long-term and corporate objectives such as increasing brand awareness or developing evidence base.
Getting ready to scale
During this phase our consultants also carry out a diagnostic to identify what steps the organisations will need to take to prepare for scale. We interview each organisations’ stakeholders, visit their projects and carry out research into their external environment.
We know this stage can be challenging for organisations; often issues come to the fore that might not have previously been clear. However, we think it’s important to put them in the best possible position to be ready to scale. The types of things we look for are covered in our Replication Readiness Test.
The Scale Strategy process has helped the cohort with everything from gaining greater internal clarity and confidence in their approach to scale, to prioritising where they will invest their time and resources