Through Scale Accelerator, Alexandra Rose Charity underwent an intensive nine-month programme to evaluate its direction and gain the perspective and skills needed to scale its mission. A dedicated team of Spring Impact consultants worked with the team to develop an ambitious scale strategy and a model for implementation.
This support helped Alexandra Rose gain the headspace to get clearer on its ultimate goals, something which eventually helped to change its strategic direction and the unique model at its heart.
The new strategic direction was based on a clearer understanding that while food vouchers help solve the immediate issue of access to healthy food for low income families, in the long term it’s the continued success of healthy and sustainable local food economies that hold the key if this impact is to be sustained . Vouchers can be used to demonstrate demand in the local food economy, proving that a market for affordable healthy food exists, to then stimulate supply from local businesses. Alexandra Rose would focus on using vouchers to create this tipping point within local food economies first before spreading to new economies.
Jonathan Pauling explains the importance of disrupting the food economy:
“The UK will never tackle food poverty unless businesses can turn a profit from selling fresh fruit and vegetables to low income communities. At the moment it is, unfortunately, more profitable to sell convenient, processed food that sits on shelves or in freezers. Unless we can stimulate and support healthy food economies, we will always be reliant on the voluntary sector, and the voluntary sector will never solve the problem. Defining this as our Theory of Change on the Scale Accelerator was a really exciting moment when things started to come together. It has helped us with everything from our strategy, through to impressing funders.”