Intended Impact
Clarify the change you want to achieve to address a societal problem at scale
Common Sticky Points
You and your team may not agree on a single problem straight away
That’s usually a sign you’re defining the problem at the wrong level, not that you’re fundamentally misaligned. If you’re stuck, try going one level up: find a broader framing where agreement is easier, then narrow together from there.
You may find you’re describing a symptom, not the root cause
Ask “why does this happen?” three times. If your answer changes each time, you’re still at a symptom. The root cause is where the answer stops changing.
The problem may feel too large to address
A well-scoped problem is one you can actually dent. Narrow by geography, demographic, or sector until it feels achievable without losing its significance.